AuraSales Training specialises in hands-on, practical sales coaching that moves learning out of the classroom and into real-world selling environments. Founded by Romy Sembi, with over 20 years of hands-on sales experience across 28 countries, AuraSales focuses on immediate, measurable improvements in performance, conversion rates, and margin growth.

Unlike traditional training models, AuraSales embeds itself directly within your sales operation. Whether on the phone, in the customer’s home, or face-to-face with clients, Romy works side by side with teams to demonstrate, coach, and refine sales techniques in live situations.

This approach ensures that salespeople don’t just learn what to dobut see how to do it, building confidence and capability through direct experience. With deep expertise in the moving, and relocation industry, AuraSales understands the specific commercial pressures and customer expectations unique to this industry. 

The training is fully tailored to each business, combining proven sales structures with adaptable real-world applications, helping teams navigate pricing, objection handling, upselling, and high-value service delivery. The result is a highly practical coaching programme that drives bottom-line result while developing the long-term skills of your team. AuraSales is not about classroom theory, motivational soundbites, or one-off workshops. 

It’s about sustained, real-world coaching that sharpens performance where it matters most in front of your customers.