As an entrepreneur with over 20 years of experience, I have owned, sold, and, at times, lost businesses—giving me invaluable insights into the challenges and rewards of building successful ventures. My passion lies in sales and marketing, which I believe are the driving forces behind any thriving business.

I specialise in helping businesses develop sales and marketing strategies that deliver tangible results. I also work with companies to refine existing sales processes, ensuring maximum efficiency, activity, and results.

Throughout my career, I’ve worked across various sectors, including household goods transportation, freight forwarding, and global relocations. I've grown businesses to achieve multi-million-pound turnovers and started ventures that have generated millions. One notable accomplishment includes working for Santa Fe Relocation, where I successfully grew their consumer division, generating over £10 million in consumer business.

In addition to my entrepreneurial ventures, I’ve held the role of CEO, raising two rounds of investment to create a technology platform designed to streamline small moves, particularly for consumers, lump-sum budgets, interns, and corporate clients.

With experience spanning multiple sectors—including financial services, charities, startups, and marketing—I bring a versatile and practical approach to business growth. My goal is to help companies unlock their full potential through effective strategy, innovation, and execution.

‍

With extensive experience as an entrepreneur, investor and adviser Charles brings unique and specialist support to early stage companies.

He is a founding Director of Cresco Capital, an FCA authorised corporate advisory firm based in London. Cresco advises its corporate clients predominantly in relation to strategy and fund raising.

Previous activities have included being the sole founder of CoInvestor, an investment platform which enables private investors to co-invest alongside institutional fund managers on a deal by deal basis, and acting as an advisory Board member for Seraphim Capital, a venture capital fund. He has also helped grow a venture debt business taking it through to a public listing on AIM.

Before entering the financial services sector Charles spent ten years building up a variety of early stage companies and, prior to starting his commercial career, spent six years in the British Army.

‍

I'm thrilled to bring over 25 years of marketing expertise to Halo, with a career driven by a passion for customer insights, creativity and results.

During my time in the energy sector, I gained extensive experience focusing on customer acquisition, retention, CRM and partnerships. I’ve always taken a proactive approach to understanding consumer behaviour, using market research to create data-driven campaigns that deliver real impact. As a freelance consultant, I’ve had the privilege of working with clients across various industries, helping them craft strategies tailored to their unique challenges and goals.

I strongly believe in the power of aligning Sales and Marketing to drive growth. To me, growing a business is about having a clear and consistent brand identity, combined with a well-defined sales strategy. This combination helps businesses thrive and build lasting connections with their customers. I’m here not just as a marketing expert but as a strategic partner, committed to helping businesses succeed.

‍

Romy Sembiis the founder of AuraSales Training, helping moving and relocation companies boost the performance of their teams through real-world, hands-on sales coaching.

With over20 years of industry-specific experience—and having worked in 38 countries with brands like Santa Fe, Sterling, Momentus, Gerson Relocation, Abels, and AGM Group—Romy understands what it takes to succeed in this complex, fast-changing sector.

Romy understands the challenges the sector faces and, more importantly, what it takes to overcome them. Romy fully recognises that the industry is evolving and that tried—and—tested methods won’t deliver the results businesses seek in the future. That’s why he takes learning out of the classroom and into the field,transforming personalised theory into practical action where it matters most.

He coaches teams in the real world on live sales calls, in customers’ homes, digitally, and on-site where sales actually happen. No theory, no fluff just practical, on-the-ground coaching that builds confidence, sharpens skills, and drives results in real time.

Romy’s approach is about showing, not telling. He works shoulder-to-shoulder with salespeople and front-line teams, turning strategy into action and training into conversions.

But besides all this, what truly distinguishes Romy is his experience working with global brands and start-ups outside of the industry. I offer new and creative perspectives as well as cutting-edge practices that elevate your team's performance to unprecedented levels. My portfolio proudly boasts collaborations with prominent and established brands like eBay, Indeed, the Wall Street Journal, and the London School of Economics, to name a few.

If you want to increase your closing rates, drive up margins, grow insurance and DSP sales, and create a team that performs under real-world pressure. Romy delivers where it counts.

‍